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Marriott announces arrival

05 Dec 2011

At a press conference held today, PSP Farman announced the arrival of another large hotel chain in Belgrade. In partnership with Marriott International, as part of their hotel brand "Courtyard", they announced opening the first facility of this chain in Serbia.

"Marriott" is one of the largest hotel chains in the world and has over 3600 facilities in 71 countries. As part of its portfolio "Marriott" offers a different types of categorization and accommodation for its customers. With this arrangement, which has been agreed with the PSP Farman, Belgrade will receive hotel "Courtyard by Marriott", which covers the upper middle business class and it will be the first hotel by Marriott group in Serbia.

"We continue to recognize the strong development opportunities across Southeast Europe and look forward to our further expansion in Serbia," said Amy McPherson, president and CEO of Marriott International in Europe. "With the increasing frequency of business travel to Belgrade, we are confident that the Courtyard by Marriott brand, and especially our newly announced European prototype of Courtyard, will meet market needs".

"Courtyard" is a brand name created the 1983 in the U.S., however due to the huge popularity in the 1997 it started its international expansion. The concept of the brand is primarily intended for business, and travelers who seek vacation. It is categorized as a 4-star hotel, and is currently one of the 10 largest hospitality brands in the world with 800 hotels in the U.S. and another 100 worldwide.

As for the building in which hotel will be located, it is the former building of the "Jugodrvo" at the Republic Square in downtown Belgrade. The building is located next to the National Theater and National Museum and the town's pedestrian zone of Knez Mihailova Street. The former office and retail headquaters of "Jugodrvo" will experience the partial aesthetic and functional modification, and eventually will have 107 rooms of high category. The hotel will include enclosed swimming pool, fitness center and spa, business center, meeting rooms, shops and two floors of underground parking as well.

The construction works will start in the second half of 2012.
Na konferenciji za novinare koja je danas održana, kompanija PSP Farman najavila je dolazak još jednog velikog hotelskog lanca u Beograd. U saradnji sa Marriott International, a u okviru njihovog hotelskog brenda “Courtyard”, biće otvoren prvi objekat iz ovog lanca u našoj zemlji.

Hotelski brend “Marriott” je jedan od najvećih lanaca na svetu i poseduje preko 3.600 objekata u 71 zemlji sveta. U okviru svoje ponude komapnija “Marriott” nudi smeštaj različite kategorizacije i ponude za svoje korisnike. Sa ovim aranžmanom koji je ugovoren sa PSP Farman u Beogradu će biti otvoren hotel “Courtyard by Marriott” koji u portfoliu brendova pokriva tržište više srednje biznis klase i prvi je hotel iz Marriott grupacije u Srbiji.

„Mi i dalje uviđamo jake razvojne mogućnosti širom jugoistočne Evrope i radujemo se našoj daljoj ekspanziji u Srbiji“, rekla je Amy McPherson, predsednik i generalni direktor Marriott International-a u Evropi. „ Sa sve većom frekvencijom poslovnih putovanja u Beograd, uvereni smo da će brend Courtyard by Marriott, a posebno naš novonajavljeni evropski prototip Courtyard-a, dobro poslužiti tržištu.“

“Courtyard” je brend linija nastala 1983. godine u SAD, medjutim zbog velike popularnosti 1997. kreće se u međunarodnu ekspanziju. Koncept ovog brenda je pre svega namenjen poslovnim, ali i putnicima koji traže odmor. Pripada hotelima sa 4 zvezdice, a trenutno spada u 10 najvećih hotelijerskih brendova u svetu sa 800 hotela u SAD i još 100 širom sveta.

Što se tiče objekta u kome će se hotel nalaziti, radi se o bivšoj zgradi “Jugodrva” na Trgu Republike u najstrožijem centru Beograda. Zgrada se nalazi tik uz Narodno pozorište, odnosno Narodni muzej i gradsku pešačku zonu u Knez Mihajlovoj ulici. Nekadašnja poslovno-prodajna centrala kompanije “Jugodrvo” će za potrebe hotela doživeti delimičnu funkcionalnu i estetsku modifikaciju, a na kraju će posedovati 107 soba visoke kategorije. U sklopu hotela nalaziće se i zatvoren bazen, fitness i spa centar, biznis centar, sala za sastanke, prodavnica i dve podzemne etaže kao parking prostor.

Izgradnja hotela počeće u drugoj polovini 2012, dok se vrednost investicije procenjuje na 25 miliona evra.

Marriott Hotel - Visualisations